Google Loves and Recommends Mobile Responsive Design
Endlessrise is now
offering Mobile Responsive Design packages!
We have been doing mobile responsive design
for the last 3 months, but just recently we put together our packages for this
specific type of design using Wordpress.
Why are we
focusing on this and really pushing for all new websites to be built mobile
responsive? In short, because we are
also an SEO firm and always have marketing in mind when building a website.
As
published by Google on June 6th, 2012, mobile responsive design
is now the #1 recommended configuration for websites that are mobile
compliant. In short Google is saying
that they want to see websites that have a “mobile version” or a “tablet
version” or any other screen size version to have the exact same URL for all
“versions”.
In the past the most popular way to build a mobile website
was to literally build a different version and put it on your sub domain.
Typical Example:
Regular Website = www.EXAMPLE.com
Mobile Website = www.M.Example.com
or www.Mobile.Example.com
As shown in the above example, the mobile version has a
different URL, in fact it is on a sub domain.
Google is now recommending that the mobile version be on the EXACT same URL
as the regular website.
Google’s Recommended URL for mobile versions:
Regular Website = www.Example.com
Mobile Website = www.Example.com
With mobile responsive design we can build a website that
has a different design for the tablet size, and Smartphone size on the exact
same URL as the regular website. The
“functional” code of the website remains the name, the design simply changes
based on the screen size. With mobile
responsive design you can actually view the website in your regular browser on
your laptop or desktop and resize the window and watch the design change as you
drag the window to the size of a tablet (ipad) and watch it change even more
when you drag the window to the size of a Smartphone (iphone)!!! If you have never seen a website do this you
must try it!
The first time I saw a mobile responsive design I probably
resized my window 25 times just watching the design change while the URL
remained the same. Yes, I’m a geek so I
like this sort of thing, but I really think you will get a kick out of viewing
some mobile responsive design examples and resizing the window to watch the
design change as per the screen size.
Mobile Responsive Design Examples to GEEK YOU OUT!!!
What does this have to do with SEO and marketing in general?
When the mobile version of your website is the EXACT same URL
as your regular website, which means all SEO work put into your regular
websites applies 100% to your mobile website…. It’s the same thing! This is great news; no longer do you need to
do separate “Mobile SEO” to get your mobile website ranking higher. Admittedly there are some things we can do to
help the mobile rankings but it is clear that Google is making a push for all websites
to have the same URL for each page no matter what device is rendering the
page. It is difficult for Google to run
a different algorithm just for mobile websites and if everyone had the same URL
for their mobile version as they did for their regular website then interpreting
mobile sites is a piece of cake for Google because it is the same URL.
Currently Google publishes that it is ok to have duplicate
content on the mobile version of your website even if it is a separate “mobile”
website on your sub domain. However, it
is typical of Google to 1st recommend people to do one thing, and
then come along later and make it mandatory… then they start putting penalties
in place. How long will Google allow you
to have duplicate content on the mobile version of your website if it is on a
different URL? To play it on the safe
side it is best to build out your website with the mobile version on the exact
same set if URLs as your regular website so if Google decides that they want to
interpret mobile pages on a sub domain as a unique page, your client won’t be
stuck with the task of writing unique content for all of their “mobile”
pages.
Benefits of having your mobile website on the Exact same set of URLs:
1.
You make Google Happy – and isn’t that our goal
in life? J
2.
SEO on your regular website applies 100% to your
mobile version
3.
Update one page in your backend and it updates
all screen sizes as the same time
4.
No “future” duplicate content issues
5.
All backlinks to your regular website apply 100%
to your mobile website
6.
All social signals to your website apply 100% to
your mobile website
7.
If Google decides to require all URLs on your
website to have unique content for optimum ranking compliance regardless of if
it is a mobile sub domain, you won’t be stuck writing a ton of new content for
your “mobile version”.
Advantages to Selling Mobile Responsive Web Design
I am seeing a lot of agencies make serious money off of
selling mobile responsive web design because it includes the “mobile
version”. But mobile responsive design
does not just cover Smartphones, it also covers all tablets and any screen size
in between. Why does that mean you can
make more money selling mobile responsive design than typical web design.
Let’s say Jimmy logs into Edasher and opts to choose a
mobile responsive design package for roughly $500.00. Jimmy has a potential client and typically
would mark up this web design wholesale cost to $1000.00 to stay super
competitive in the design industry.
However, Jimmy now charges $1000.00 for the regular website, $500.00 for
the tablet version, and $500.00 for the smartphone version, which comes out to
$2000.00. Typically Jimmy would only
have made $500 because he sets his markup low and tries to sell at a higher
volume, but since he is now selling mobile responsive design his average profit
has increased 3X! and he is set to make $1500.00 off of selling a website that
cost him $500.00.
The above example is true and I see it all the time. When you walk into a client’s office with an
Smartphone, Tablet, and Laptop and show them how a mobile responsive website
resizes on a laptop, then you show them the website on a tablet, and then you
show them the website on your Smartphone, it really WOW’s clients and makes for
an easy sell.
Selling Mobile Responsive Design and Getting an SEO Contract at the SAME TIME!
Many agencies find it easier to close SEO and other online
marketing contracts with their clients when they are building their website to
start with. When you sell a client a
mobile responsive website you can negotiate with the client discounts based on the
marketing plan of their choice. For
instance maybe you offer the client a “free mobile version” and “free tablet”
version of their website if they sign on for a 6 month or 1 year marketing
plan. Maybe you offer 50% off the web
design services if they sign a marketing contract for X duration. When you sell a website it is the perfect
time to pull the client into a marketing contract with the offer of a promotion
rate if they do so.
No Better Time than NOW to Sell Websites
It seems as though everyone is thinking mobile, mobile,
mobile, mobile. For local business’s
they have to be online, and they have to be available to people who are using
Smartphone’s and as per Google’s latest recommended mobile website setup, local
business’s really need a mobile responsive website. This means that local business’s who do not
have a website could use one more than ever, and those who do have a website,
if it is not mobile responsive, could use a new one. Selling website should be easy and everyone
should be making lots of money selling mobile responsive website’s and it is
the PERFECT gateway to selling online marketing services.
Login Today to Submit a Proposal Request
You can Login to E-dasher.com to submit a proposal request
for a custom website and speak with a design consultant. If you would like to see the package details
please see the attachment by clicking here. You may
also login to E-dasher.com, click on Services, Click on Web Design, and click
on “Web Design Package Details” to view all of the web design package details
as well as the pricing.
If you have questions please call our sales team at
323-313-1234 ext. 2 from 9am to 5pm EST Monday through Friday. As always, we are not open to the public and
only exist to service agency partners just like you.
Very useful information that you have shared and very good post u have shared.
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